@book{12781,
	author = {Rosenbloom, Bert.},
	title = {Marketing channels :},
	publisher = {Thomson/South-Western,},
	year = {c2004.},
	address = {Mason, Ohio :},
	edition = {7th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1215/2002116683-d.html}
}