02064cam a22002414a 450000500170000002000300001702000330004704000220008008200150010210000220011724500640013925000120020326000500021530000330026550400510029850501750034952010470052465000240157165000230159585600680161885600680168685600680175420260701105503.0 a0324186932cTsh. 55,000/= a9780324186932cTsh. 55,000/= aDCC Librarybeng.00a658.87 ROS1 aRosenbloom, Bert.10aMarketing channels :ba management view /cBert Rosenbloom. a7th ed. aMason, Ohio :bThomson/South-Western,cc2004. axx, 649 p. :bill. ;c26 cm. aIncludes bibliographical references and index. aPart I: Marketing channel system Part II: Developing the marketing channel Part III: Managing the marketing channel Part IV: Additional perspectives on marketing channels aMarketing Channels: A Management View by Bert Rosenbloom provides a comprehensive examination of the design, management, and performance of marketing channels. The book explains how products and services move from producers to final consumers through wholesalers, retailers, agents, distributors, and other intermediaries. It emphasizes that effective channel management is a strategic source of competitive advantage because it improves customer satisfaction, reduces distribution costs, and increases market coverage. The book explores the process of designing marketing channels, selecting channel members, motivating and evaluating intermediaries, managing channel conflicts, and adapting channel strategies to changing market conditions. It also discusses the impact of globalization, technological innovation, e-commerce, and changing consumer behavior on channel management. Practical examples and case studies illustrate how organizations develop efficient distribution systems and maintain strong relationships with channel partners. 0aMarketing channels. 0aMarketing channels42uhttp://www.loc.gov/catdir/enhancements/fy1215/2002116683-d.html41uhttp://www.loc.gov/catdir/enhancements/fy1215/2002116683-t.html42uhttp://www.loc.gov/catdir/enhancements/fy1302/2002116683-b.html