02047cam a2200229 a 450000500170000002000330001702000150005004000220006508200150008710000190010224500590012125000120018026000410019230000400023350400530027350501510032652011660047765000170164370000210166085600680168185600680174920260701111512.0  a9780073381046cTsh. 10,000/=  a0073381047  aDCC Librarybeng.00a658.87 LEV1 aLevy, Michael,10aRetailing management /cMichael Levy, Barton A. Weitz.  a7th ed.  aBoston :bMcGraw-Hill Irwin,cc2009.  axxxi, 702 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references and indexes.  aSection I: The world of retailing
Section II: Retailing strategy
Section III: Merchandise management
Section IV: Store management
Section V: Cases  aRetailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and effective customer service. It presents retailing as a strategic process that requires careful planning, market analysis, and continuous adaptation to changing consumer preferences and competitive environments.
The text covers the major areas of retail management, including retail strategy, customer relationship management, merchandise planning, buying, pricing, store location, supply chain management, inventory control, financial management, human resource management, and retail promotion. It also examines the growing influence of globalization, technology, e-commerce, multichannel retailing, and ethical business practices on retail operations. Through numerous real-world examples and case studies, the authors demonstrate how successful retailers develop competitive advantages by understanding customer needs and making informed strategic decisions. 0aRetail trade1 aWeitz, Barton A.42uhttp://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html41uhttp://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html