Retailing management /
Michael Levy, Barton A. Weitz.
- 4th ed.
- Boston, Mass. : Irwin/McGraw-Hill, 2001.
- xxvii, 754 p. : ill. (some col.), maps ; 27 cm. +
LC copy 1 lacking CD-ROM.
Includes bibliographical references and indexes.
Section 1: The world of retailing Section 2: Retailing strategy Section 3: Merchandise management Section 4: Store management Section 5: Cases
Retailing Management explains the principles and practices of managing retail businesses in a competitive marketplace. The book presents a strategic approach to retail management, covering how retailers develop business strategies, understand customer needs, choose store locations, manage merchandise, set prices, promote products, provide customer service, and use technology to improve operations. It also discusses supply chain management, inventory control, financial planning, and the impact of e-commerce and changing consumer behavior on the retail industry. Real-world examples and case studies help readers understand how successful retailers make business decisions and respond to market changes. The book is widely used in university courses on retailing and marketing because it combines theory with practical