Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler , John Bowen , James Makens. 
 - 3rd ed. 
 - New Delhi. :  Dorling Kindersley,  c1996 
 - 909 p.  :  ill. , photos, maps ;  27cm. 
<br/><br/>Includes refences and index. 
<br/><br/> Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. 
<br/><br/><label>ISBN: </label>8177582038  Tsh, 29,920/= 9788177582031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Hospitality<br/>Tourism<br/>Buyer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.913384791 KOT