01095nam a22002537a 450000500170000002000300001702000180004704000220006508200220008710000200010924500890012925000120021826000450023030000440027550400330031952003730035265000140072565000160073965000120075565000190076765000230078670000150080970000170082420260714085931.0  a8177582038cTsh, 29,920/=  a9788177582031  aDCC Librarybeng.  a658.913384791 KOT  aKotler, Philip,  aMarketing for hospitality and tourism /c Philip Kotler , John Bowen , James Makens.  a3rd ed.  aNew Delhi. :bDorling Kindersley,cc1996  a909 p.  :bill. , photos, maps ;c27cm.  aIncludes refences and index.  aMarketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies.  aMarketing  aHospitality  aTourism  aBuyer behavior  aMarketing research  aBowen John  aMakens James