01143nam a22002777a 4500 20260714085931.0 8177582038 Tsh, 29,920/= 9788177582031 DCC Library eng. 658.913384791 KOT Kotler, Philip, Marketing for hospitality and tourism / Philip Kotler , John Bowen , James Makens. 3rd ed. New Delhi. : Dorling Kindersley, c1996 909 p. : ill. , photos, maps ; 27cm. Includes refences and index. Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. Marketing Hospitality Tourism Buyer behavior Marketing research Bowen John Makens James BK 12791 12791 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.913384791 KOT U0005829 2026-07-03 06:01:50 1 2026-07-03 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.913384791 KOT U0005830 2026-07-03 06:01:50 2 2026-07-03 BK