Kotler, Philip creator Bowen John Makens James text New Delhi Dorling Kindersley c1996 3rd ed. monographic 909 p. : ill. , photos, maps ; 27cm. Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies. Philip Kotler , John Bowen , James Makens. Includes refences and index. Marketing Hospitality Tourism Buyer behavior Marketing research 658.913384791 KOT 8177582038 9788177582031 DCC Library 20260714085931.0 eng.