TY  - BOOK
AU  - Kotler, Philip,
AU  - Bowen John
AU  - Makens James
TI  - Marketing for hospitality and tourism
SN  - 8177582038
U1  - 658.913384791 KOT 
PY  - 1996///
CY  - New Delhi.
PB  - Dorling Kindersley
KW  - Marketing
KW  - Hospitality
KW  - Tourism
KW  - Buyer behavior
KW  - Marketing research
N1  - Includes refences and index
N2  - Marketing for Hospitality and Tourism is a comprehensive textbook that explains how marketing principles are applied in the hospitality and tourism industries. It focuses on helping organizations such as hotels, restaurants, resorts, airlines, travel agencies, cruise lines, and tourist destinations understand customer needs and create effective marketing strategies
ER  -