01487cam a22001938i 450000500170000002000320001702000180004904000270006708200120009410000240010624501020013026000360023230000370026850400370030550501110034252007980045365000160125165000260126720260715064726.0  a0743260880cTsh. 33,246.9/=  a9780743260886  aDCC LibrarybengeAACR00a658 POR1 a Porter, Michael E.10aCompetitive Strategy:b techniques for Analyzing Industries and Competitors /cMichael E. Porter.  aNew York. :bFree Press,c2004.  axxviii, 396 p. :bill. ;c24 cm.  aIncludes bibliography and index.0 aPart I: General analytical techniques
Part II: Generic industry environments
Part III: Strategic decisions  aThe book captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. 0aCompetition 0aIndustrial management