01537cam a22002178i 4500 20260715064726.0 0743260880 Tsh. 33,246.9/= 9780743260886 DCC Library eng AACR 658 POR Porter, Michael E. Competitive Strategy: techniques for Analyzing Industries and Competitors / Michael E. Porter. New York. : Free Press, 2004. xxviii, 396 p. : ill. ; 24 cm. Includes bibliography and index. Part I: General analytical techniques Part II: Generic industry environments Part III: Strategic decisions The book captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. Competition Industrial management BK 12840 12840 0 0 0 0 MU003 MU003 2007-10-01 Textbook Centre 0 658 POR U0003707 2026-07-15 06:51:51 1 2026-07-15 BK 0 0 0 0 MU003 MU003 2007-10-01 Textbook Centre 0 658 POR U0003708 2026-07-15 06:51:51 2 2026-07-15 BK 0 0 0 0 MU003 MU003 2007-10-01 Textbook Centre 0 658 POR U0003709 2026-07-15 06:51:51 3 2026-07-15 BK 0 0 0 0 MU003 MU003 2007-10-01 Textbook Centre 0 658 POR U0003710 2026-07-15 06:51:51 4 2026-07-15 BK 0 0 0 0 MU003 MU003 2007-10-01 Textbook Centre 0 658 POR U0003711 2026-07-15 06:51:51 5 2026-07-15 BK