TY  - BOOK
AU  - Aaker, David  A
TI  - Strategic market management
SN  - 9971513900
U1  - 658.8AAK 
PY  - 2005///
CY  - New York
PB  - John Wiley and Sons
KW  - Marketing management
KW  - Marketing
N1  - Includes Index
ER  -