TY  - BOOK
AU  -  Msangi,Timon M. 
TI  - Elements of marketing management: a practical approach 
SN  - 9976604238
U1  - 658.8 MSA 
PY  - 2007///
CY  - Dar es salaam.
PB  - Dar es salaam University Press
KW  - Marketing
KW  - Product development
KW  - Pricing
N1  - Includes bibliography and index
ER  -