International Marketing : analysis and strategy /
Sak Onkvisit, John J. Shaw
- 3rd ed.
- New Delhi. : Prentice hall of India, 2005.
- xviii, 750 p. : ill. , photos. ; 26 cm.
Includes bibliography and index.
Part 1: Overview of world business Part 2: World market environment Part 3: Planning for international marketing Part 4: International marketing decision Part 5: Special topics : financial environment and decisions