Onkvisit, Sak

International Marketing : analysis and strategy / Sak Onkvisit, John J. Shaw - 3rd ed. - New Delhi. : Prentice hall of India, 2005. - xviii, 750 p. : ill. , photos. ; 26 cm.

Includes bibliography and index.

Part 1: Overview of world business
Part 2: World market environment
Part 3: Planning for international marketing
Part 4: International marketing decision
Part 5: Special topics : financial environment and decisions

9788120312388 Tsh. 22,461/= 8120312384


Marketing

658.8 ONK