01403nam a22001937a 4500 20260722065056.0 978-0130453860 Tsh. 12,529/= 8120321677 DCC Library eng. AACR 658.83 KUM Kumar, V. International marketing research / V. Kumar New Delhi. : Prentice-Hall of India, 2000. xxx, 448 p. ill. 24 cm. Includes index. Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes. Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource. Marketing research BK 12973 12973 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005752 2026-07-22 06:50:13 1 2026-07-22 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005753 2026-07-22 06:50:13 2 2026-07-22 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005754 2026-07-22 06:50:13 3 2026-07-22 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005755 2026-07-22 06:50:13 4 2026-07-22 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005756 2026-07-22 06:50:13 5 2026-07-22 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005757 2026-07-22 06:50:13 6 2026-07-22 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005758 2026-07-22 06:50:13 7 2026-07-22 BK 0 0 0 0 MU003 MU003 2006-06-01 Nairobi University Bookshop 0 658.83 KUM U0005759 2026-07-22 06:50:13 8 2026-07-22 BK