01025nam a22002057a 450000500170000002000340001702000150005104000280006608200160009410000220011024501150013225000120024726000500025930000430030950400200035252003770037265000250074970000230077470000220079720260722075711.0  a978-8120312456cTsh. 19,311/=  a8120312457  aDCC Librarybeng.eAACR  a658.804 REE  aReeder, Robert R.  a Industrial marketing :banalysis, planning, and controlcRobert R. Reeder, Edward G. Brierty, Betty H. Reeder  a2nd ed.  aNew Delhi. :bPrentice-Hall of India, c2005.  axvi, 670 p.bill. , photo. :  c24 cm.  aIncludes index.  aThis book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals.  aIndustrial marketing  aBrierty, Edward G.  aReeder, Betty H.