analysis, planning, and control Reeder, Robert R. creator Brierty, Edward G. Reeder, Betty H. text New Delhi Prentice-Hall of India 2005 2nd ed. monographic xvi, 670 p. ill. , photo. : 24 cm. This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals. Robert R. Reeder, Edward G. Brierty, Betty H. Reeder Includes index. Industrial marketing 658.804 REE 978-8120312456 8120312457 DCC Library 20260722075711.0 eng.