TY  - BOOK
AU  - Reeder, Robert R.
AU  - Brierty, Edward G.
AU  - Reeder, Betty H. 
TI  -  Industrial marketing: analysis, planning, and control
SN  - 978-8120312456
U1  - 658.804 REE 
PY  - 2005///
CY  - New Delhi.
PB  - Prentice-Hall of India, 
KW  - Industrial marketing
N1  - Includes index
N2  - This book covers industrial buying behavior, market analysis, segmentation, marketing planning, the industrial marketing mix, personal selling, distribution, pricing, promotion, and marketing control. Its main focus is on understanding business customers and developing effective strategies to build long-term buyer–seller relationships and achieve organizational goals
ER  -