Strategic management : formulation, implementation and control
John A. Pearce II, Richard B. Robinson Jr. , Amita Mital
- 10th ed.
- New Delhi. : McGraw-Hill, c2005.
- xxi, 592 p. : ill. ; 24 cm.
Includes index.
Part 1: Overview of strategic management Part 2: Strategy formulation Part 3: Strategy implementation Part 4: Cases
The book explains how organizations develop and implement strategies to achieve long-term goals and competitive success. It focuses on understanding the business environment, identifying organizational strengths and weaknesses, setting objectives, choosing appropriate strategies, and implementing and evaluating those strategies.
9780070264380 Tsh. 22,164/= 0070264384
Strategic management Competitive advantage Organizational structure and strategy