01171cam a2200205 a 450000500170000002000330001702000150005004000280006508200100009310000260010324501380012925000130026726000430028030000480032350400530037152004790042465000150090370000230091870000240094120260723074756.0  a9780073404813cTsh. 10,000/=  a0073404810  aDCC Librarybeng.eAACR00a658.81 aPerreault, William D.10aEssentials of marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.  a12nd ed.  aNew York :bMcGraw-Hill/Irwin,cc2010.  axxxix, 691 p. :bill. (some col.) ;c28 cm.  aIncludes bibliographical references and indexes.  aThis book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.
 0aMarketing.1 aCannon, Joseph P.,1 aMcCarthy, E. Jerome