01220cam a2200229 a 4500 20260723074756.0 9780073404813 Tsh. 10,000/= 0073404810 DCC Library eng. AACR 658.8 Perreault, William D. Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 12nd ed. New York : McGraw-Hill/Irwin, c2010. xxxix, 691 p. : ill. (some col.) ; 28 cm. Includes bibliographical references and indexes. This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs. Marketing. Cannon, Joseph P., McCarthy, E. Jerome BK 13030 13030 0 0 0 0 MU003 MU003 2012-03-01 TBST 0 658.8 PER U0005628 2026-07-23 07:58:10 1 2026-07-23 BK 0 0 0 0 MU003 MU003 2012-03-01 TBST 0 658.8 PER U0005629 2026-07-23 07:58:10 2 2026-07-23 BK 0 0 0 0 MU003 MU003 2012-03-01 TBST 0 658.8 PER U0005630 2026-07-23 07:58:10 3 2026-07-23 BK 0 0 0 0 MU003 MU003 2012-03-01 TBST 0 658.8 PER U0005631 2026-07-23 07:58:10 4 2026-07-23 BK 0 0 0 0 MU003 MU003 2012-03-01 TBST 0 658.8 PER U0005632 2026-07-23 07:58:10 5 2026-07-23 BK 0 0 0 0 MU003 MU003 2012-03-01 TBST 0 658.8 PER U0005633 2026-07-23 07:58:10 6 2026-07-23 BK