a marketing strategy planning approach Perreault, William D. creator Cannon, Joseph P. McCarthy, E. Jerome text New York McGraw-Hill/Irwin c2010 12nd ed. monographic xxxix, 691 p. : ill. (some col.) ; 28 cm. This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. Includes bibliographical references and indexes. Marketing 658.8 9780073404813 0073404810 DCC Library 20260723074756.0 eng.