Barney,Jay B. Strategic Management and Competitive Advantage : Concepts and Cases Jay B Barney and William S. Hesterly . - 2nd ed. - Upper Saddle River : Pearson Education Ltd. c2008 - xv, 380 p.: ill.; 25 cm. ISBN: 0132338238 Tshs. 50,000/= Subjects--Topical Terms: Stategic planning-Case studiesBusiness planning-Case studiesIndustrial management -Case studiesCompetition-Case studies Dewey Class. No.: 658.4012 BAR