Truett, Lila J. <br/><br/>
Managerial economics:  analysis, problems, cases 
Truett, Lila J., Dale B. Truett 
 - 8th ed. 
 - Hoboken. :  John Wiley and Sons,  c2004. 
 - xxvi, 742 p.  ill.  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1: The firm and it's environment<br/>Part 2: Production, cost, and profit maximization<br/>Part 3: Markets and the behavior of the firm<br/>Part 4: Analysis of project decisions 
<br/><br/> The book explains how economic principles and analytical tools can be applied by managers to make business decisions, including decisions about demand, pricing, production, costs, competition, and resource allocation. 
<br/><br/><label>ISBN: </label>9812530509  Tsh. 19,401/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics<br/>Business economics<br/>Pricing<br/>Cost analysis
<br/><br/><label>Dewey Class. No.: </label>330.1 TRU