TY  - BOOK
AU  - Truett, Lila J.
AU  - Truett, Dale B. 
TI  - Managerial economics: analysis, problems, cases
SN  - 9812530509
U1  - 330.1 TRU 
PY  - 2004///
CY  - Hoboken.
PB  - John Wiley and Sons
KW  - Managerial economics
KW  - Business economics
KW  - Pricing
KW  - Cost analysis
N1  - Includes index; Part 1: The firm and it's environment
Part 2: Production, cost, and profit maximization
Part 3: Markets and the behavior of the firm
Part 4: Analysis of project decisions
N2  - The book explains how economic principles and analytical tools can be applied by managers to make business decisions, including decisions about demand, pricing, production, costs, competition, and resource allocation
ER  -