Zeithaml  Valarie A <br/><br/>
Services marketing :  integrating customer focus across the firm/ 
Valarie A. Zeithaml and Mary Jo Bitner.- 
 - 3rd.ed. 
 - New Delhi  Tata McGraw- Hill publishing  c2003 
 - xx,668p.:  Ill.;  28 cm. 
<br/><br/>Includes References and Index 
<br/><br/><label>ISBN: </label>97800753042  Tsh. 20,944/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing<br/>Market
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI