00588nam a22001817a 450000500170000002000310001704000280004808200140007610000240009024501120011425000120022626000510023830000290028950400340031865000220035265000110037470000210038520260724090734.0  a97800753042cTsh. 20,944/=  aDCC Librarybeng.eAACR  a658.8 ZEI  aZeithaml  Valarie A  aServices marketing :bintegrating customer focus across the firm/cValarie A. Zeithaml and Mary Jo Bitner.-  a3rd.ed.  aNew DelhibTata McGraw- Hill publishingcc2003  axx,668p.:bIll.;c28 cm.  aIncludes References and Index  aService marketing  aMarket  a Bitner, Mary Jo