TY  - BOOK
AU  - Zeithaml  Valarie A
AU  -  Bitner, Mary Jo
TI  - Services marketing: integrating customer focus across the firm
SN  - 97800753042
U1  - 658.8 ZEI 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw- Hill publishing
KW  - Service marketing
KW  - Market
N1  - Includes References and Index
ER  -