TY  - BOOK
AU  - Zeithaml  Valarie A
AU  -  Bitner, Mary Jo and  Gremler, Dwayne D. -
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780071086967
U1  - 658.8 ZEI 
PY  - 2013///
CY  - New York
PB  - McGraw- Hill publishing
KW  - Service marketing
KW  - Market
N1  - Includes References and Index
ER  -