00680nam a22002057a 450000500170000002000330001704000280005008200140007810000240009224501310011625000120024726000450025930000320030450400340033665000220037065000110039270000470040394200070045099900170045720260724095358.0 a9780071086967cTsh. 20,944/= aDCC Librarybeng.eAACR a658.8 ZEI aZeithaml Valarie A aServices marketing :bintegrating customer focus across the firm/cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D Gremler..- a6th.ed. aNew YorkbMcGraw- Hill publishingcc2013 axxvii,642p.:bIll.;c28 cm. aIncludes References and Index aService marketing aMarket a Bitner, Mary Jo and Gremler, Dwayne D. - cBK c13106d13106