00622nam a22002057a 450000500170000002000330001704000350005008200140008510000190009924500620011825000130018026000410019330000260023450400190026065000250027965000220030465000240032665000320035065000340038220260727112531.0  a101292092629cTshs. 80,000/=  aTegeta-DCC librarybengeAACR2  a658.8 KOT  aKotler, Philip  aMarketing ManagementcPhilip Kotler and Kevin Lane Keller  a15th ed.  aNew York :bPearson educationcc2016  a714 p.:bill.;c27cm.  aIncludes index  aMarketing management  aGrowth strategies  aCommunicating value  aAnalyzing  business markets  aConducting Marketing research