TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 101292092629
U1  - 658.8 KOT 
PY  - 2016///
CY  - New York
PB  - Pearson education
KW  - Marketing management
KW  - Growth strategies
KW  - Communicating value
KW  - Analyzing  business markets
KW  - Conducting Marketing research
N1  - Includes index
ER  -