TY - BOOK AU - Thompson, Arthur A. Jr. AU - Strickland III, A.J. , John E. Gamble. TI - Crafting and executing strategy: : the quest for competitive advantage :concepts and cases SN - 0 07 111220 0 U1 - 658.4012 THO PY - 1993/// CY - Boston PB - McGraw Hill KW - Strategic planning KW - Strategic planning- case studies N1 - Includes bibliographical reference and index ER -