Beri, G. C. <br/><br/>
Marketing research 
G. C. Beri 
 - 3rd ed. 
 - New Delhi :  Tata McGraw-Hill,  c2000. 
 - xv, 474 p.  ill.  24 cm. 
<br/><br/>Includes bibliography and index.  
<br/><br/>Part 1: Introduction and basic concepts<br/>Part 2: Data collection, sampling and interviewing<br/>Part 3: Data processing, analysis and reporting<br/>Part 4: Selected applications of marketing research 
<br/><br/><label>ISBN: </label>9780074635353  Tsh. 14,305.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.83 BER