Beri, G. C. creator text New Delhi Tata McGraw-Hill c2000 3rd ed. monographic xv, 474 p. ill. 24 cm. Part 1: Introduction and basic concepts Part 2: Data collection, sampling and interviewing Part 3: Data processing, analysis and reporting Part 4: Selected applications of marketing research G. C. Beri Includes bibliography and index. Research Market segmentation 658.83 BER 9780074635353 DCC Library 20260729072320.0 eng.