TY  - BOOK
AU  - Beri, G. C.
TI  - Marketing research
SN  - 9780074635353
U1  - 658.83 BER 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Research
KW  - Market segmentation
N1  - Includes bibliography and index.; Part 1: Introduction and basic concepts
Part 2: Data collection, sampling and interviewing
Part 3: Data processing, analysis and reporting
Part 4: Selected applications of marketing research
ER  -