Adreasen, Alan R. <br/><br/>
Strategic marketing for nonprofit organizations 
/ Alan R. Andreasen, Philip Kotler 
 - 7th ed. 
 - Upper Saddle River :  Prentice Hall,   c2008 
 - vii, 536 p. :  ill. , photos ;  25 cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/>Section I: Development a customer orientation<br/>Section II: Strategic planning and organization<br/>Section III: Developing and organizing resources<br/>Section IV: Designing the marketing mix<br/>Section V: Controlling marketing Strategies 
<br/><br/> This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788120322592  TZs 16,991.91/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 AND