01124nam a22002297a 4500 20260731053810.0 9788120322592 TZs 16,991.91/= DCC Library eng. AACR 658.8 AND Adreasen, Alan R. Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler 7th ed. Upper Saddle River : Prentice Hall, c2008 vii, 536 p. : ill. , photos ; 25 cm. Includes bibliographical reference and index Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment eng. Marketing Kotler, Philip BK 13216 13216 0 0 0 0 MU003 MU003 2009-04-01 UN-NRB BOOKSHOP 0 658.8 AND U0005380 2026-07-31 05:42:17 1 2026-07-31 BK 0 0 0 0 MU003 MU003 2006-06-01 UN-NRB BOOKSHOP 0 658.8 AND U0005387 2026-07-31 05:46:30 1 2026-07-31 BK