Adreasen, Alan R. creator Kotler, Philip text Upper Saddle River Prentice Hall c2008 7th ed. monographic vii, 536 p. : ill. , photos ; 25 cm. This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies / Alan R. Andreasen, Philip Kotler Includes bibliographical reference and index eng. Marketing 658.8 AND 9788120322592 DCC Library 20260731053810.0 eng.