TY  - BOOK
AU  - Adreasen, Alan R.
AU  - Kotler, Philip 
TI  - Strategic marketing for nonprofit organizations
SN  - 9788120322592
U1  - 658.8 AND 
PY  - 2008///
CY  - Upper Saddle River
PB  - Prentice Hall, 
KW  - Marketing
N1  - Includes bibliographical reference and index; Section I: Development a customer orientation
Section II: Strategic planning and organization
Section III: Developing and organizing resources
Section IV: Designing the marketing mix
Section V: Controlling marketing Strategies
N2  - This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
ER  -