Best, Roger J. <br/><br/>
Market-based management  : strategies for growing customer value and profitability 
/ Roger J. Best 
 - 3rd ed. 
 - Upper Saddle River:  Pearson Education International,  c2004 
 - xix,401p. :  ills. ;  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0 13 121193 5  Tsh.30,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BES