TY  - BOOK
AU  - Bruhn, Manfred
TI  - Relationship marketing: : management of customer relationships
SN  - 0 273 67601 6
U1  - 658.8 BRU 
PY  - 2002///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing Management
KW  - Marketing Relationships
KW  - Customer Relations
N1  - Includes index
ER  -