Hill, Christ <br/><br/>
Marketing communications  : interactivity, communities and content 
/ Chris Hill 
 - 15th ed. 
 - Harlow:  Prentice Hall,  c2009 
 - xxxvii, 958p. :  ills.( some col.)  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>978 0 273 71722 5  Tsh. 35,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Channels<br/>Marketing Communication
<br/><br/><label>Dewey Class. No.: </label>658.8 HIL