TY  - BOOK
AU  - Hill, Christ
TI  - Marketing communications: : interactivity, communities and content
SN  - 978 0 273 71722 5
U1  - 658.8 HIL 
PY  - 2009///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing Management
KW  - Marketing Channels
KW  - Marketing Communication
N1  - Includes index
ER  -