Hatton, Angela <br/><br/>
The Definitive guide to marketing planning  : the fast track to intelligent marketing planning and implementation for executives 
/ Angela Hatton 
 - London:  Prentice Hall,  c2000 
 - x, 262p. :  ills. ;  25cm. 
<br/><br/><label>ISBN: </label>0 273 64932 9  Tsh. 36,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Planning<br/>Marketing Implementation
<br/><br/><label>Dewey Class. No.: </label>658.8 HAT