TY  - BOOK
AU  - Hatton, Angela
TI  - The Definitive guide to marketing planning: : the fast track to intelligent marketing planning and implementation for executives
SN  - 0 273 64932 9
U1  - 658.8 HAT 
PY  - 2000///
CY  - London
PB  - Prentice Hall
KW  - Marketing Management
KW  - Marketing Planning
KW  - Marketing Implementation
ER  -