Anderson, James C. <br/><br/>
Business market management  : understanding, creating and delivering value 
/ James C. Anderson and James A. Narus 
 - Upper Saddle River :  Prentice Hall,  c1998. 
 - xvii, 430p. :  ills. ;  25cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>0 13 522657 0  Tsh. 52,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Industrial Management
<br/><br/><label>Dewey Class. No.: </label>658.8 AND