00619nam a22001697a 450000500170000002000330001704000400005008200140009010000230010424501190012726000490024630000340029550400490032965000250037865000260040370000200042920260805072434.0  a0 13 522657 0cTsh. 52,000/=  aTegeta- DCC LibrarybEnglisheAACR2  a658.8 AND  aAnderson, James C.  aBusiness market managementb: understanding, creating and delivering valuec/ James C. Anderson and James A. Narus  aUpper Saddle River :bPrentice Hall,cc1998.  axvii, 430p. :bills. ;c25cm.  aIncludes bibliographical reference and index  aMarketing Management  aIndustrial Management  aNarus, James A.