TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business market management: : understanding, creating and delivering value
SN  - 0 13 522657 0
U1  - 658.8 AND 
PY  - 1998///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing Management
KW  - Industrial Management
N1  - Includes bibliographical reference and index
ER  -