Kerin, Roger A. <br/><br/>
Strategic marketing problems  : cases and comments 
/ Rogers A. Kerin and Robert A. Peterson. 
 - 11th ed. 
 - Upper Saddle River:  Pearson,  c2007 
 - vii, 722p. :  ills. ;  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0 13 187152 8  Tsh.70,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KER